Gone is the day when you could write an article, post it to a submission site and earn a link in return. Google Penguin put an end to that strategy.
We all know that backlinks can shoot you right up the Google rankings. But they can also see your site slide depending on how Google next decides to evaluate links.
Private blog networks (PBN’s) used to be a great way to get a high page rank. Then Google’s PBN de indexing update put an end to that too.
Be prepared for Google to move the goalposts again as people find more ways to fix the results.
So, what’s the solution? This article will guide you on how to get more backlinks.
For online business owners, link building is a must. So, you need to build links correctly. And high quality links at that.
Backlinks will always be a big part of Google’s ranking decision so you must build from sites with trust and popularity for it to work. Only high quality links will do.
Below is a technique for building links that works. You WILL see your ranking go up if you decide to use it. Search engines will see you as a high authority on your subject and your conversion rate will increase. There are four steps to this technique
- To begin with you have to understand what Google is looking for.
- How to then build upon your initial link building.
- Researching keywords and targeting.
- Finally, how to then get editorial links.
So, what is Google looking for exactly?
Well, they want websites that are rich in information, organised, useful and accessible. These are all important points to remember when planning your SEO strategy.
Put yourself in your reader’s shoes. Understand what they are looking for and help them. Your link building strategy must be in line with this too.
- Is your website well-organised?
- Does it contain information that will be useful to your external links?
Your site must be organised for link building to be effective. Is it easy to navigate? Are first time visitors able to understand what your site offers?
Make it easy for people (and search engines) to find the information they’re looking for. By doing this, other sites will naturally want to link back to YOU.
So, you write and publish a useful article and look to get it ranked in Google. You know that your page rank results will be higher if you get links from quality sites. Surely it makes sense to build these links as quickly as possible?
No. Not really.
Links that are generated too quickly can be a red flag to Google. It looks manipulative.
A better way is to let Google index your content first. Then go about finding good links that will boost you up the rankings.
How do I get my site indexed quickly?
By using a tool like Alexa. Enter your website on Alexa and view the metrics. A new optimised page will be added to the database. When Googles spiders crawl Alexa, your content will then be found.
Another way to get your content indexed quickly is by posting on social media. Lots of ‘shares’ and ‘likes’ tells Google that people find your content useful. Building backlinks to your website then becomes natural as Google already rates your content as high quality.
The first place to start sharing your posts is Google Plus. It is Googles own network after all.
This is easily done by logging in to your Google account and clicking the + tab. Then copy the URL of your page and select ‘share with public’.
Use the steps above and your content will be quickly indexed.
Your now ready to start building high quality links.
TIP: Your anchor text should provide your readers with added value. The focus should be on the end user. Are they getting value when they click the link?
Now, build upon your initial efforts.
Remember, if your content isn’t great people won’t be willing to share it. The vast majority of your effort should go into creating high quality posts and articles. High page ranking and the ability to build additional backlinks will depend on your quality. Many links can be gained from a single post.
How do I find Authority Sites?
By using a tool like Similar Site Search. This will help find relevant sites and gain links.
Enter your site and hit search. You will then see a list of sites with related topics. You now have a starting point to go and build relationships with those sites. Reasearch those sites further and choose the ones that will help most in your link building strategy. A few things to consider when choosing are
- Domain Authority
- Domain Relevancy
- Trust Flow
Domain Authority – The higher the authority status the better. A tool you can use is Moz Bar.
Domain Relevancy – This is a key factor when it comes to Google ranking. Getting links from relevant sites is an important part of your overall strategy.
Trust Flow – This is another metric which determines the quality of a link pointing to your site. A tool which can be used is Majestic. The higher the trust flow the better.
Earning backlinks from high trust flow sites will increase your ranking. Acquiring additional backlinks will then become easier. Majestic can analyse the links you currently have and show ‘citation flow’ which we’ll touch on next.
Citation Flow can predict how influential a link might be. It measures the quantity of links from a site rather than the quality. The more links there are, the higher the citation flow score.
It’s best not to use citation flow on it’s own as quality beats quantity when it comes to link building. Used in tandem with trust flow it will help you choose sites that are trusted and influential.
When assessing the quality of a sites relevance ‘anchor text’ is also important. Use keyword variations of your brand name.
By using the above steps in your strategy you will see a rise in external links and real traffic to your site.
The next part to focus on is building a two tier link building structure for your website. This will increase the potential and strength of your inbound links.
- Tier 1 – Earn / Build links directly to your site.
- Tier 2 – Earn / Build links that pass their ranking value directly to your 1st tier links.
Links directly from a post on someones blog might not give much value to your ranking. These direct links can usually take some time to have an effect. A rise in organic traffic and page ranking will come by strengthening those links. This can be done by using social media.
You can increase your overall Google ranking by passing social media signals (likes / shares) to your 1st tier backlinks. This will ultimately increase their effectiveness. For 2nd tier backlinks follow these next steps.
- Write high quality articles and post them to sites like Blogger and Tumblr (Web 2.0 sites)
- Post the URL of your Blogger page on Google+ and get it indexed. Also add it to Facebook and Pingomatic. Your site should get crawled and indexed relatively quickly. You can check by pasting your Blogger URL into Google.
- Then link back to your site by using a branded keyword on your Blogger page. Point this link directly back to your site. This technique won’t always have a high impact on your ranking but it will have some value.
Now, create another Tier 2 structure for this Blogger page. Link more high quality sites to this page as your link is already there. You can do this by getting ‘do followblog comments’ that have a high PR and guest blogging.
TIP: Don’t over optimise your anchor text when using this Tier 2 building structure.
The content you create on sites like Blogger should still be valuableto your reader. Only add a website link if it’s of help to the reader. Best results are usually achieved if your anchor text is generic.
You will harm your site if you use an exact keyword and anchor text match to your Web 2.0 site.
Researching your keywords
In order to have a scalable link building strategy, you must provide content that is relevant to peoples searches. By doing so, other sites will naturally link to you.
Targeting a large range of keywords will increase the number of visitors and links to your site. Keyword research is important if you want to satisfy your readers needs when they visit your site. Your site will naturally gain more authority then.
A good tool for doing keyword research is Jaaxy.
Don’t target keywords that aren’t related to your products. Visitors that ‘bounce’ from your site will harm your link building efforts.
Figure out who you want to target. What age are they? Are they male or female? What sort of education do they have? You’ll find it easier to provide content that helps them when you know who they are. This is important when trying to build a high page rank with lots of organic links.
Quantcast is a useful site for finding your audience demographics.
It may be useful to create content for demographics that are more likely to share on social media. In addition to sharing it yourself.
Hubspot Social Automation tool will help you leverage social media. You can see great results by sharing your content on all the top social media networks. This will take time though if you do it manually. You really must do this automatically. It saves a great deal of time.
More tools you can use to build links are
Last but not least, Get Editorial Links
Another way to really boost your page rank is by getting editorial links. These come from already established authority sites. Your content has to be seen to be really valuable to achieve these though. Time and effort to produce your content will be needed.
By creating great content that people want to share and link to will make your job so much easier though. Just watch your own site rank soar.
Create content that goes viral
Why would people want to share your content? One thing you can do is look for content that went viral in the past and use the same strategy. A tool you can use is Open Site Explorer.
Good headlines will also increase your chances of going viral.
Make your content more valuable by
- Using a snappy headline. Make people want to click it.
- Use data points.
- Use at least 2000 words in your article / post.
- Use screenshots, images and charts. Make it more visual.
- Include lots of research with no personal opinion.
- Use links to authority blogs.
- Use emotive language. Ask questions of your readers.
- Mention and link to relevant bloggers / experts in your niche.
- Don’t forget the call to action at the end.
By following the above points you will achieve a high page rank.
Guest blogging on other sites is a win/win situation. You provide the other site with high quality content. And in return you will see an increase in your traffic.
Many bloggers have seen their page rank increase by writing guest posts. Later acquiring quality links in return. It is a powerful tool in your arsenal.
People will always want to add a link to you if you provide posts that are helpful to their readers.
When you leave comments make sure they are adding extra value to the article or blog. No spam!
If you’re seen to be adding value that’s relevant to the post, you get a thumb’s up from Google. It may not be much in the grand scheme of things but every little helps. Right?
Here’s some points to remember
- Make sure your comment adds some value.
- Remember to subscribe to the post for updates.
- Reply as soon as you get notified of a new post.
A good link building strategy will earn you a high page rank on Google.
If it’s done right.